
Chefs Cuts
Client:
Beef. It's What's for Dinner.
Motion
Campaign

Chefs Cuts
Client:
Beef. It's What's for Dinner.
Motion
Campaign

Chefs Cuts
Client:
Beef. It's What's for Dinner.
Motion
Campaign

Celebrity Chefs. Underrated Cuts. Unbelievable Results.

Celebrity Chefs. Underrated Cuts. Unbelievable Results.
We set out to prove that value cuts can still deliver premium results. This 12 part series features a new celebrity chef taking on the challenge of creating a mouthwatering dish using an affordable cut of beef. The result? A showcase of recipes that are as versatile and approachable as they are flavorful—bringing expert technique to everyday meals.
We set out to prove that value cuts can still deliver premium results. This 12 part series features a new celebrity chef taking on the challenge of creating a mouthwatering dish using an affordable cut of beef. The result? A showcase of recipes that are as versatile and approachable as they are flavorful—bringing expert technique to everyday meals.
We set out to prove that value cuts can still deliver premium results. This 12 part series features a new celebrity chef taking on the challenge of creating a mouthwatering dish using an affordable cut of beef. The result? A showcase of recipes that are as versatile and approachable as they are flavorful—bringing expert technique to everyday meals.


Creative Director
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Director & DP
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Producer
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Food Stylist
Matt Morse
Trevor Hawkins
Michael Lopez
Beth Hawkins