Chefs Cuts
Client:
Beef. It's What's for Dinner.
Motion
Campaign
Chefs Cuts
Client:
Beef. It's What's for Dinner.
Motion
Campaign
Chefs Cuts
Client:
Beef. It's What's for Dinner.
Motion
Campaign
Beef. It’s What’s for Dinner. is the face representing America’s beef farmers and ranchers, inspiring people to cook, eat, and enjoy beef in new ways.
Beef. It’s What’s for Dinner. is the face representing America’s beef farmers and ranchers, inspiring people to cook, eat, and enjoy beef in new ways.
Celebrity Chefs. Underrated Cuts. Unbelievable Results.
Celebrity Chefs. Underrated Cuts. Unbelievable Results.
The Challenge
Beef is often seen as a luxury. Or at least the price of a pound can make it feel like that. It been made to be something reserved for special occasions. The brand wanted to challenge that perception and prove that great meals don’t require expensive cuts or complicated recipes.
Beef is often seen as a luxury. Or at least the price of a pound can make it feel like that. It been made to be something reserved for special occasions. The brand wanted to challenge that perception and prove that great meals don’t require expensive cuts or complicated recipes.
Beef is often seen as a luxury. Or at least the price of a pound can make it feel like that. It been made to be something reserved for special occasions. The brand wanted to challenge that perception and prove that great meals don’t require expensive cuts or complicated recipes.
The Solution
We set out to prove that value cuts can still deliver premium results. This influencer series brought in celebrity chefs from across the country to take on one challenge: create a mouthwatering dish using an affordable cut of beef. Over 12 episodes, each chef turned everyday ingredients into restaurant-worthy meals, showcasing technique, creativity, and versatility at every step.
We set out to prove that value cuts can still deliver premium results. This influencer series brought in celebrity chefs from across the country to take on one challenge: create a mouthwatering dish using an affordable cut of beef. Over 12 episodes, each chef turned everyday ingredients into restaurant-worthy meals, showcasing technique, creativity, and versatility at every step.
We set out to prove that value cuts can still deliver premium results. This influencer series brought in celebrity chefs from across the country to take on one challenge: create a mouthwatering dish using an affordable cut of beef. Over 12 episodes, each chef turned everyday ingredients into restaurant-worthy meals, showcasing technique, creativity, and versatility at every step.
The Results
A nationwide digital campaign that brought expert technique to everyday kitchens. The series sparked millions of recipe engagements, strengthened Beef. It’s What’s for Dinner.’s reputation as a trusted cooking authority, and reminded home cooks that with the right cut and a little inspiration, beef always delivers.
A nationwide digital campaign that brought expert technique to everyday kitchens. The series sparked millions of recipe engagements, strengthened Beef. It’s What’s for Dinner.’s reputation as a trusted cooking authority, and reminded home cooks that with the right cut and a little inspiration, beef always delivers.
A nationwide digital campaign that brought expert technique to everyday kitchens. The series sparked millions of recipe engagements, strengthened Beef. It’s What’s for Dinner.’s reputation as a trusted cooking authority, and reminded home cooks that with the right cut and a little inspiration, beef always delivers.
Creative Director
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Director & DP
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Producer
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Food Stylist
Matt Morse
Trevor Hawkins
Michael Lopez
Beth Hawkins
