Summer Grilling with Tony Romo
Client:
Beef. It's What's for Dinner
Creative Direction
Campaign
Summer Grilling with Tony Romo
Client:
Beef. It's What's for Dinner
Creative Direction
Campaign
Summer Grilling with Tony Romo
Client:
Beef. It's What's for Dinner
Creative Direction
Campaign
Beef. It’s What’s for Dinner. is the national consumer campaign funded by America’s cattle farmers and ranchers. For decades, they’ve been the voice reminding people why beef belongs at the center of the plate.
Beef. It’s What’s for Dinner. is the national consumer campaign funded by America’s cattle farmers and ranchers. For decades, they’ve been the voice reminding people why beef belongs at the center of the plate.
He’s Not Just Breaking Down Plays. He’s Breaking Down Cuts.
He’s Not Just Breaking Down Plays. He’s Breaking Down Cuts.
The Challenge
As the first Beef. It’s What’s for Dinner. spokesperson in over two decades, Tony's serving up hot takes on tender cuts. The brand needed a way to cut through the noise and remind consumers that beef still owns the backyard. From pregame prep to final sizzle, Romo’s calling every delicious moment like it's 4th and goal.
As the first Beef. It’s What’s for Dinner. spokesperson in over two decades, Tony's serving up hot takes on tender cuts. The brand needed a way to cut through the noise and remind consumers that beef still owns the backyard. From pregame prep to final sizzle, Romo’s calling every delicious moment like it's 4th and goal.
As the first Beef. It’s What’s for Dinner. spokesperson in over two decades, Tony's serving up hot takes on tender cuts. The brand needed a way to cut through the noise and remind consumers that beef still owns the backyard. From pregame prep to final sizzle, Romo’s calling every delicious moment like it's 4th and goal.
The Solution
We brought in Tony Romo and gave him a new playbook– calling the shots on steaks, burgers, and brisket like he was reading a defense. The campaign mixed humor, nostalgia, and mouth-watering visuals to make beef the hero of summer.
We brought in Tony Romo and gave him a new playbook– calling the shots on steaks, burgers, and brisket like he was reading a defense. The campaign mixed humor, nostalgia, and mouth-watering visuals to make beef the hero of summer.
We brought in Tony Romo and gave him a new playbook– calling the shots on steaks, burgers, and brisket like he was reading a defense. The campaign mixed humor, nostalgia, and mouth-watering visuals to make beef the hero of summer.
The Results
From living rooms to backyard grills, Tony’s voice was everywhere. The campaign lit up national TV and digital channels, fueling millions of impressions and cementing Beef. It’s What’s for Dinner. as the center of summer.
From living rooms to backyard grills, Tony’s voice was everywhere. The campaign lit up national TV and digital channels, fueling millions of impressions and cementing Beef. It’s What’s for Dinner. as the center of summer.
From living rooms to backyard grills, Tony’s voice was everywhere. The campaign lit up national TV and digital channels, fueling millions of impressions and cementing Beef. It’s What’s for Dinner. as the center of summer.
Creative Direction
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Copywriting
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Production
:
Matt Morse
Jeff Florence
Monigle
