Gloo testimonials video still showing congregation and interviews

State of the Church

Client:

Gloo

Motion

Video Production

Gloo testimonials video still showing congregation and interviews

State of the Church

Client:

Gloo

Motion

Video Production

Gloo testimonials video still showing congregation and interviews

State of the Church

Client:

Gloo

Motion

Video Production

The State of the Church study, led by Gloo and Barna, is one of the most anticipated annual research releases in the faith space. It provides pastors and church leaders with deep insight into the health of their congregations, both collectively and individually, equipping ministries to grow where it matters most.

The State of the Church study, led by Gloo and Barna, is one of the most anticipated annual research releases in the faith space. It provides pastors and church leaders with deep insight into the health of their congregations, both collectively and individually, equipping ministries to grow where it matters most.

Gloo testimonials video still showing congregation and interviews

When you know more,you shepherd better.

Gloo testimonials video still showing congregation and interviews

When you know more,you shepherd better.

The Challenge

The study’s findings were rich with data but needed a heartbeat. Gloo wanted to move beyond charts and numbers to show real transformation and how churches were applying the research to see measurable impact.

The study’s findings were rich with data but needed a heartbeat. Gloo wanted to move beyond charts and numbers to show real transformation and how churches were applying the research to see measurable impact.

The study’s findings were rich with data but needed a heartbeat. Gloo wanted to move beyond charts and numbers to show real transformation and how churches were applying the research to see measurable impact.

The Solution

1851 Creative partnered with Gloo to produce a cinematic testimonial series featuring real pastors, ministry leaders, and users of the study. Each story revealed how the insights helped churches understand their people, strengthen their leadership, and foster meaningful growth within their communities.

1851 Creative partnered with Gloo to produce a cinematic testimonial series featuring real pastors, ministry leaders, and users of the study. Each story revealed how the insights helped churches understand their people, strengthen their leadership, and foster meaningful growth within their communities.

1851 Creative partnered with Gloo to produce a cinematic testimonial series featuring real pastors, ministry leaders, and users of the study. Each story revealed how the insights helped churches understand their people, strengthen their leadership, and foster meaningful growth within their communities.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

The Results

The campaign became the centerpiece of Gloo’s national State of the Church Summit, where leaders across the country shared tangible outcomes inspired by the study. The videos were used across digital platforms, conferences, and media channels, further solidifying State of the Church as one of the most trusted and influential studies in the modern ministry landscape.

The campaign became the centerpiece of Gloo’s national State of the Church Summit, where leaders across the country shared tangible outcomes inspired by the study. The videos were used across digital platforms, conferences, and media channels, further solidifying State of the Church as one of the most trusted and influential studies in the modern ministry landscape.

The campaign became the centerpiece of Gloo’s national State of the Church Summit, where leaders across the country shared tangible outcomes inspired by the study. The videos were used across digital platforms, conferences, and media channels, further solidifying State of the Church as one of the most trusted and influential studies in the modern ministry landscape.

Producer

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Director

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Editor

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Matt Morse

Brice Hansen

Luke Engel